Start creating a radically simple exit strategy in just 5 days.

BUSINESS OWNERS:

Become an

Exit Strategist

Exitpreneur is the premier newsletter and Digital Academy for business owners who want to unlock the hidden value within their business and prepare for a profitable, stress-free exit.

Unlike traditional business courses or books that focus on competing or benchmarking against others, Exitpreneur equips you to think differently.

You’ll become an Exit Strategist —with the mindset, tools, and frameworks to achieve extraordinary outcomes for you, your business, and your legacy.

Explore Different Ways to Learn

Build a Thriving, Value-Driven Business

The Exit Academy is the first digital training program built specifically for Exitpreneurs.


Over 12 months, you’ll master the skills needed to create a business that’s not only profitable but irresistible to buyers.

You’ll learn how to:

  • Identify and unlock hidden equity value in your business.

  • Build systems and processes that reduce owner dependency.

  • Maximize your company’s valuation and prepare for buyer scrutiny.

  • Plan your next chapter—whether it’s a new venture, philanthropy, or a well-earned break.

Each month, you’ll attend live workshops, complete practical exercises, and receive guidance to implement the strategies that matter most.

The Exit Strategy Academy is the first digital business training for Exitpreneurs.

In our 12-month program, you'll build the skills to create a niche business. You’ll learn how to establish your unique POV, attract Super-consumer clients, pitch and sell your services, and successfully manage scope.

Each month, you’ll attend live workshops and complete practical exercises to help you sharpen and apply your newfound skills.

Understand Exit Planning Frameworks

Value Amplifier Framework

The Value Amplifier Framework focuses on aligning operations, systems, and market positioning to uncover hidden equity within your business. By optimizing these core elements, you’ll create a foundation that drives scalability, efficiency, and desirability.

Story-Driven Exit Framework

The Story-Driven Exit Framework helps you craft a compelling narrative that highlights your business’s strengths and resonates with buyers. A powerful story not only elevates perceived value but also instills confidence, making your business stand out in a competitive market.

Transferability Matrix Framework

The Transferability Matrix Framework empowers you to build a self-sustaining business by reducing owner dependency and cultivating a team that takes full ownership of key functions. This ensures your business runs seamlessly under new ownership—an essential factor for maximizing value.

Steve Olsher

Founder of Podcast Magazine

"If you want to know how to change the world, read Exitpreneur. You don't win championships by just being normal."

Read Exit Planning Books

Exitpreneur has partnered with several best-selling authors who have created 60+ mini-books on the subject of Business Exit Planning.

The 22 Laws of Category Design

Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different

Snow Leopard

How Legendary Writers Create A Category Of One.

The Category Design Toolkit

Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche.

A Marketer’s Guide To Category Design

How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy.

Ready to design your strategy?

Gain confidence and clarity about your category's business strategy in the FREE 5-Day Strategy Sprint email course. Start learning how to pinpoint your true differentiators, uncover your customer’s deepest needs, and adopt a courageous mindset.

By signing up, you agree to our Privacy Policy and consent to receive marketing emails. You may walk the plank at any time. We'll never spam you or sell your data.

Join Thousands of Business Owners Reading the Exitpreneur Newsletter

Each month, we publish several long-form newsletters (4,000 - 8,000+ words, which we call “mini-books”) on Exit Strategy frameworks, case studies, and examples to teach you how to think like a Exitpreneur.

These mini-books include breakthrough mental models, timeless success stories and cautionary tales from the world’s most legendary companies and niche startups you’ve probably never heard of, and data to prove these are more than just “our opinions.”

By signing up, you agree to our Privacy Policy and consent to receive marketing emails. You may exit at any time. We'll never spam you or sell your data.

Steve Olsher

Founder of Podcast Magazine

"Every Exitpreneur edition is of immense value. Seriously, it’s like a $100,000 MBA with every read."

Start Designing Your Business Exit Strategy

New to Exit Planning and not sure where to start?

Take our free 7-Day Exit Accelerator email course, walking you through the fundamentals of Exit Planning and getting you up to speed quickly—so you can start “thinking different.”

By signing up, you agree to our Privacy Policy and consent to receive marketing emails. You may exit the program at any time. We'll never spam you or sell your data.

Day 1

Build a future-proof exit strategy with clear goals and structure.

Day 2

Identify hidden value and key drivers that increase business valuation.

Day 3

Create systems so your business thrives without you.

Day 4

Time the market to sell at the highest multiple.

Day 5

Craft a compelling buyer story that increases perceived value.

Day 6

Attract buyers with a high-impact Lightning Strike Offering.

Day 7

Plan your next chapter and protect your wealth post-exit.

Meet The Exitpreneurs

Christopher

3x CMO. #1 Apple business podcaster and #1 Amazon marketing author. Christopher's first book, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, has been called “the bible of category design” and is in the top 1% of business books.

Eddie

Eddie has written more on Category Creation & Design than any person living or dead for The Harvard Business Review. He is the author of the breakthrough bestseller Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth. He also runs a think tank and advisory firm on growth strategy, called EddieWouldGrow.

Katrina

Katrina brings structure and a sharp editing eye to legendary business content. She has collaborated with B2B, B2C, and non-profit companies like HubSpot, Digital Press, and Photographers Without Borders. To date, she has helped bring over 573 articles and dozens of Category Pirates books to life.

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